Tatcha Skincare Quiz
or How I learned to stop worrying and love Google Forms

 

Creating impromptu data collection services is a strange ask, but it turns out to be rather simple when you just need a simple solution. 
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The softest part of the internet is interacting with forms. The most important part of the internet is interacting with forms. Mental friction can be caused when what you want the computer to do for you halts- until you're able to flip levers and turn knobs to get a proper response.
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So how can you capture the right data in a way that makes the most sense to the person on the other end of the tube? Research, simplicity and trusting your gut. Compare those against the analytics and revisit it again and again. 
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When you use connected media platforms like this then you are able to run an internet property that people feel good about iteratively building and being a part of.
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